OUR PARTNERSHIP WITH
National Dairy Council
Powered by Dairy
Powered by Dairy, a new campaign produced by KICK Advertising & Design to communicate expert-based facts and not fads that highlight the potential role milk can play in sports nutrition, re-hydration and recovery. This is an integrated campaign comprising Radio, Press, Outdoor, Social & Digital media is focused on enticing consumers to watch behind-the-scenes footage of NDC ambassador’s rugby players Rob and Dave Kearney trying their hand at new and different types of Olympic sports.
A documentary style production filmed as part of a new NDC tie-up with the Irish Institute of Sport (IIS), footage of the Kearney’s, testing their skills with elite Irish Olympians; Rowers Paul & Gary O’ Donovan, Boxer David Oliver Joyce, Diver Oliver Dingley, Pentathlete Natalya Coyle, Paralympic swimmer Ellen Keane and para-cyclists Katie – George Dunleavy & Eve McCrystal, while learning about their training and fitness regimes.