OUR PARTNERSHIP WITH
2016 started off with exciting news for Flow as they announced their exclusive sponsorship of Manchester United. This deal includes exclusive access to players, ambassadors, bespoke products and including Man Utd TV in their sports portfolio. Our role was to announce this across the Caribbean.
We devised the concept that could do this in a way like never seen before in the Caribbean and then across the markets across the Caribbean. Our audience are intrigued and drawn to brands who are leading the way and standing out from their competitors, they are compelled to engage them and this announcement raised Flow and Manchester United to a different league to their competitors. Arguably the most famous soccer club in the world was now exclusive to Flow. Our idea and comms emphasised this.
Flow and Manchester United
Together we’re in a different league.
This fully integrated campaign included TV, digital, press, radio and experiential activity most notably the activation with Manchester United legend Andy Cole.